Comedy + Smoke Shop = 1.4 Million Views We turned a smoke shop into a comedy set. King Palm's audience couldn't look away.
Overview
Brand Up Comedy created a series of original comedy videos for King Palm, set inside a smoke shop. Turns out, that’s exactly where people wanted to hang out.
Challenge
We needed to: – Give King Palm a content identity that felt authentic to their world. – Create videos that people would actually seek out and share. – Build an audience, not just rack up impressions.
Execution
We produced a series of character-driven comedy videos set inside a smoke shop — the natural habitat of the King Palm customer. Real situations, real humor, zero cringe. The kind of content that makes people tag their friends and say “this is us.”
Results
🔥 1.4 million views on the flagship video — way above typical performance ⏱️ 11,070 hours of watch time — people stayed for the whole thing 👥 3,462 new subscribers from a single video 👁️ 50,553 impressions with a 3.2% click-through rate 😂 164K+ views and a 14% CTR on “POV: The mime’s world is real now” 💬 35,959 views and a 13.4% CTR on “When you gotta call him just to finish the conversation”
Why It Worked
We didn’t make ads. We made comedy that happened to live on King Palm’s channel. When the content feels like something worth watching, the audience builds itself.