Case Study: Dude Wipes
Humor + Hygiene = Fresh and Fun
We made personal hygiene funny and relatable with Dude Wipes, proving that staying fresh doesn’t have to be serious.
Overview
We created a bold content strategy that used humor to break hygiene taboos and make Dude Wipes the go-to, no-nonsense product for men.
Challenge
We needed to:
– Position Dude Wipes as fun and relatable.
– Break down hygiene stigmas with humor.
– Create engaging content that resonated with a broad audience.
Execution
A series of comedic videos showed how Dude Wipes fit into everyday life, helping guys stay fresh in funny and authentic ways.
Results
– Increased brand awareness and reach.
– Seamless product integration without a hard sell.