Comic Chase DuRousseau hit the streets with a mic and Demand protein bars, capturing hilarious interviews in Las Vegas and NYC. We called it, "Demand on the Street."

The Overview
We brought the brand to life with real, funny conversations, blending humor with insights from locals and vendors at the Fancy Food Show.

The Challenge
We needed to:
– Capture relatable, funny moments.
– Tie the brand into conversations smoothly.
– Create viral content for social media.

The Execution
Chase’s playful interviews in Vegas and NYC showcased Demand protein bars in 24 authentic, shareable videos.

The Results
– Off-the-charts social engagement
– Seamless brand integration
– Major event buzz

Why It Worked
By combining humor with the product, we made Demand protein bars part of the conversation.

The takeaway? When in doubt, add jokes and snacks. 🥜🎤