At the Fancy Food Show, Manischewitz got laughs and attention by introducing a reimagined Jewish grandmother—Bubbe—at the booth.

The Overview
Manischewitz’s new look came to life with Bubbe, a comedian who brought humor, heritage, and chutzpah to the booth.

The Challenge
We needed to:
– Stand out in a crowded trade show.
– Highlight Manischewitz’s modern vibe while staying true to its roots.
– Keep the buzz going post-event.

The Execution
Bubbe charmed attendees, vendors, and products, while 10 funny videos kept the momentum going across Instagram, TikTok, and LinkedIn.

The Results
– Massive booth traffic
– Social media engagement across platforms
– A refreshed, fun, and relevant Manischewitz brand

Why It Worked
Combining heritage with humor, Bubbe made Manischewitz unmissable.

The takeaway? When in doubt, send in the bubbe. 💁‍♀️